Right now, the Q music channel is running a Britney week. Song after song by Britney, the constant video stream only interrupted by adverts. All day.
Last night, I had an argument with my mom (never a pop music aficionado) over the Britney miming scandal, and the relative merits of Take That’s current touring Circus over Britney’s.
Britney exposure is at an all-time-high. It’s time for a rethink.
In my last post about our Princess of Pop, now Queen, I talked about Britney’s various, occasionally incongruous, identities. Watching all her videos in sequence, I think this is much more consciously realised by Britney (or, perhaps, Team Britney) than I gave credit for. The video to Womaniser shows her splitting into various aspects of herself (or, to the right pretentious viewer, of Woman). This tradition stretches back as far as Toxic, at least. It’s there in One More Time: Britney playing both schoolgirl and teacher. The fragmentation is within videos, within songs, as much as in the greater body of her work. There’s a forthcoming video (for Kill The Lights) based on “fan fiction”- a pop star who inspires her own fiction.
Britney is brunette, blonde, redhead; cartoon, real, fictive.
Debating the New Princess of Pop (now Britney is officially, definitely Queen- no arguments), Lady Gaga was put forward as Britney’s successor (and also superior. This opinion is foolish). She’s certainly modelled herself as such. But my issue with Lady Gaga- and at the same time the reason I like Lady Gaga- is how self-aware she is. Creating image, iconography, a legend for herself to dance into.I like it, because she’s so wonderfully arch-Pop. The costumes, the overblown weirdness, that silly voice- I think it puts a lot of people off, I’ve heard a lot of moaning about her Teacup. But, to my desperately Pop-addicted mind, that silliness is everything I’m looking for.It seems too early for it all, though- the beauty of Britney was that this all came with the reinvention (by my reckoning between In The Zone and Blackout, for those counting at home), working on a ready-made pop empire. She was already hugely popular and reasonably iconic (I’m thinking the videos to …Baby One More Time and Oops! …I Did It Again in particular) and has simply crystallised since then. Meanwhile, Lady Gaga is doing the Fame/Paparazzi thing (with, I admit, enough sense of irony/metaphor to save it from vanity) on the back of two big singles. She’s not proven- not yet.
However, by far the most important thing I have learnt from watching all those videos is that Britney has a very lovely stomach. I would like to live on it. If not, opening a restaurant on it where I could eat would be acceptable.
And, on the other hand, my mom points out, Take That have a giant silver elephant.
(Confession: at time of polishing/going to (Word)press, the dates suggested in the opening are actually a good three or four days untrue. Sorry to break the illusion kids, but this one took a few days to hammer out.
Confession II: I’m sorry this post features the B-word 14 times. Typing “her” just seems disrespectful, and frankly it’s a damn fun word to say and type. Britney Britney Britney. Perhaps that figures into why I love her so much… It’s Britney, Bitch III?)