I’ve been fascinated by Google Glass since the first day I heard about it. It’s the sci-fi-ness of the thing, I suspect, the idea that it will eventually evolve into a Minority Reportesque digital contact lens, a HUD for everyday life.
“It’s been hailed as one of the best inventions of 2012 by Time magazine, and has also been condemned as a dangerous invasion of privacy. Some people believe it will revolutionise mobile technology, for better or worse, while others think it will struggle to find any sizeable audience. Google Glass has been dividing opinions since the moment it was unveiled.”
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And if you enjoyed that, good news! This issue also features a piece by me on mobile marketing at music festivals, from apps to recharge tents, and how it all breaks down in an isolated field with mud where you’d usually have access to electricity, and yelling crowds where you’d usually have phone signal.
““People increasingly want to stay in contact at all times,” says Vodafone’s Ben Taylor – and while that’s true, the practicalities of a festival can get in the way of this. Frankly, the events are an endurance test that smartphones were never designed to face, and it’s for that reason that many festivalgoers end up defaulting to its less glamorous ancestor – the feature phone.”
Read the whole thing here